The Future of Bloatware, Making a Buck a Phone
A number of global carriers, including Verizon in the US and America Movil in Latin America, have partnered with a small public company, Digital Turbine, to preinstall targeted apps. These are specifically chosen upon activation based on mined user data. Certain OEMs like HTC, Acer, Asus, and Sony are also dipping their toes. But bloatware will soon go far beyond a few extra annoying, custom-picked icons on your homescreen. The future is app recommendations, in your face, for as long as you own your device. If you want to know more, just follow the cash.
August 25, 2015
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